How In the Red Records has survived 25 years on weirdness and punk

This weekend, the Los Angeles rock ’n’ roll label In the Red Records will celebrate 25 years of unsung achievements with three nights of jagged, distorted bands from across its catalog of more than 300 titles.

It's a celebratory occasion for one of Los Angeles' most enduring, and confounding, rock labels, and no small feat considering the turmoil that has rattled the industry since the company's birth in 1991.

In fact, given the profound shifts in music consumption over the past quarter-century, In the Red’s biggest achievement just might be surviving at all, especially given the label’s handshake-deal philosophy, bare-bones business model and oddball aesthetic. via LATimes